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Presentations from the Conference 
Market situation of blackcurrants in Europe right now.
Agrana Juice

Market trends and new products in Northern Europe.
Blackcurrants and soft drinks - Market trends and new products in 
Northern Europe.
By Karen Hamann, Director. The Institute for Food Studies & 
Agroindustrial Development IFAU.
www.ifau.dk

The UK Blackcurrant Foundation, how it contributes to the promotion of 
Blackcurrant and how to find the funding for this.
Jo Hilditch, “UK Black Curr. Foundation”

Blackcurrant: fruit for the future
The most valuable characteristics of black currants.
Derek Stewart, SCRI, Skotland

Estimate on strategy for marketing of berries in Denmark/Scandinavia.
Creative Director, Metaphor, Søren Bilgrav Nielsen, www.metaphor.dk

Subsidy possibilities for promotion of agricultural products.
COMMISSION REGULATION (EC) No 501/2008
Regulation (EC) No 501/2008: Third-country promotion - 2008
€ 45.7 million EU support for the promotion of agricultural products
COUNCIL REGULATION (EC) No 3/2008
The Danish Food Industry Agency
by Anne Mette Svenstrup and Olaf Højgaard Pedersen

Visions for growth of blackcurrants
Jens Holme Pedersen, Blackcurrant grower 

A look in the orchard
Focus on the type of black currant, that is grown in Denmark, as well as an insight in how one succeeds in growing black currant with such few approved pesticides.

Tour of blackcurrant trials.
Senior researcher Hanne Lindhard Pedersen

Healthy and tasty plant foods - the vision of Dept. of Food Science.
Research teamleader Anette Thybo.

Conducted tour, showing the analytical and sensory facilities.
There will be sensory test of different products in the sensory lab.
Research teamleader Anette Thybo and Senior researcher Ulla Kidmose

Taste differentiation of blackcurrant juice.
Ulla Kidmose

Lecture on the North Sea project, hot water treatment, and growing tests.
Senior researcher Hanne Lindhard Pedersen

Visions for the future.
Research team leader Michelle Williams

Judgement on harvest of the year 2009.
Representatives of all countries, guided by Svend Jensen

Bernd Griese, Harboe Brewery A/S. Blackcurrant set from a producers and juice producers side.

A common local and global marketing strategy of blackcurrant in the future.
David Eder, Four Leaf Japan - Jim Grierson NZ

Visit to an orchard with expert contributions.
Focus on chillling og establishing.
Mads Møller Andersen

Visit to Ørbæk Mostfabrik.
Hear about the production of juice, smoothies and a lot of frozen berries.
Bo og Per Møller Andersen

Blackcurrant Conference 2009 - Hvidkærvej 29 - DK-5250 Odense SV - Tlf: +45 87 40 66 00 - Fax: +45 65 92 69 17  - Email: